The World of D'AMA

Since 1953  70 Years of Pearls and Jewellery

It all started in 1953, with Vincenzo, he founded the successful Scala Pearl Industry family business.

D’AMA is a story of three generations, each one with a unique story and a desire to Dare.

Sergio, the second generation took over in the 70s and sparkled with wholesale of high jewellery items and pearls.

In the 2000, a transition from wholesale to a direct-to-consumer brand was needed, giving birth to D’AMA in 2012, created by father and son – Sergio and Luca, at its third generation.

D’AMA started in 2012